In its dinosaur years, before the emergence of the internet, diversity was a word used by human resource departments rather than their marketing brethren.
Technology has shaken up the industry, adding social media, content marketing and mobile applications to an increasingly complex collection of tools.
Marketing has changed more in the past two years than it has in the last 50. Once upon a time, it was relatively simple to adapt old-fashioned techniques to online media, but today’s tablet wars, streaming, mobile wallets and similar hi-tech frills have kicked up a massive fuss in the marketing industry, disrupting everything you once knew about gathering clients and building your brand.
Apps have become an iconic way to tie your marketing media together, taking your brand straight into the homes of your demographic, and absorbing clients fully into experience of a campaign. Many advertising agencies use the below apps so if you are doing your own marketing it would be wise to download these apps to ensure you are ahead of the curve. Here are some apps that do so more successfully than others.
Email to Mobile
It isn’t necessary to define your demographic according to the level of attachment they have to their smart phones: By the time the New Year dawns, mobile usage will overtake the internet, with the average retailer currently generating a 25% increase in mobile clients since the beginning of 2013.
In essence, it is safe to assume that most of your clients interact more regularly with their smart phones or tablets than they do with their meals. Portable devices establish a greater sense of intimacy than any other medium, but you will only harness their power fully with the use of internet-to-mobile applications.
Basic internet-to-SMS services deliver your message, help you to monitor results and offer support in the form of tutorials and campaign efficiency. Sumotext turns that simple bread-and-butter service into a gourmet meal by adding comprehensive reporting and tracking of all possible responses.
Social Media: Creating Hype
If you’re an avid social media marketer who takes your networking seriously, you will have discovered that the sites themselves offer tools that are decidedly blunt and inefficient. Simply put, Facebook and Twitter don’t work when wielded by dispassionate marketers. HootSuite puts you right behind the wheel by delivering scheduling, posting, measuring and tracking tools that merge with complex analytics. Customer engagement is optimized by giving you on-the-go access via smart phone and desktop.
As a small business owner in a global digital landscape, your thumb needs to be on the pulse of your customers’ responses 24 hours a day. Your reactions need to be nimble, targeted and precise, and they must appeal to each individual demographic as it and your campaign evolves.
This is impossible terrain to negotiate without the help of technology, and it is Statigram that brings you some of the most intuitive analytics available today. It lets you measure the fun-quotient of your Facebook, Instagram and digital image-based campaigns while telling you what kind of posts to use and at what times.
At certain times of day, traffic in particular areas increases and, with it, the popularity of, for example, image-based posts. As Hootsuite’s distant sibling, this application uses artificial intelligence as a brand-building medium instead of a research tool.
Modern trends force you to remain newsworthy and relevant if your content is to generate enough traffic. At the same time, you need to evolve in a marketplace that is changing more rapidly than ever before.
Feedly has arisen as a replacement for Google RSS, and lets you funnel custom news about your industry, related bulletins and marketing trends onto a single, easily accessible flipboard. As a time-poor entrepreneur, you receive a scannable feed that keeps you informed so your marketing efforts move with the world’s most powerful currents.
Feedly is, however, only as efficient as you make it. With technology evolving at lightning pace, you can never be entirely sure what will ignite future profits, so investment analytics, technology trends, buying behavior, and industry changes should all be guided onto your flipboard.
Old-Fashioned Marketing Research in the Cloud
The cloud has recently merged with mobile applications, causing marketing to turn a sharper corner than it did with the advent of radio and television. For the time being, applications such as Adobe Analytics are using cloud-based activities as a potent market research platform to gather data about potential clientele.
In the future, such software will form part of competitive guerrilla marketing techniques by helping you spy on your competitors so you can offer better pricing and features, even before your rivals take action.
Everyone who is anyone in the digital industry is looking towards smart phones as the du jour medium of the near future, but Google Glass will bring its own insurrection in time. While you’d be forgiven for considering the revolution disruptive, marketing’s redefinition gives right-brain-thinkers the fodder they need to exercise their creative muscles.
Campaigns built around diversity are more responsive and intimate than the tired techniques of yesteryear. As a small business owner, you have never needed to juggle as many channels as you do today, and apps act as your center of gravity, keeping your campaign balanced, efficient and relevant.